Rare phenomena of pop culture inspire so many fans, evoke feelings of devotion and nostalgia, like the Star Wars epic. Since the release of the first Star Wars: New Hope film, which debuted in 1977, the legendary space saga has taken a special place in our imagination – a place where fans dream of returning again.
In December 2019, «Star Wars: The Rise of Skywalker» will capture theaters. The beloved story began more than 40 years ago and this year will come to its logical conclusion. To commemorate this important event, Levi’s®, also known for its huge fan base, has teamed up with Disney and Lucasfilm to create a special collection dedicated to the grand story of Star Wars.
The Levi’s® x Star Wars collection, centered on the protagonists of the original trilogy, is being released ahead of the premiere of «Star Wars: The Rise of Skywalker». The collaboration presents a wide selection of both Levi’s® classics and the brand’s favorite models of street culture: T-shirts, sweatshirts, jeans jackets and jeans in unique processing options.
Archival images of cult characters and famous spaceships of the cinema saga universe are applied to each item from the collaboration. Recognizable elements of Levi`s® collections such as leather patches, buttons, tabs, print pockets and the legendary brand batting are made in the style of Star Wars. And of course, instantly recognizable quotes from epic films are included!